Polestar is a pioneering electric performance car brand, celebrated for its commitment to innovation, sustainability, and cutting-edge design. With a focus on redefining automotive excellence, Polestar delivers vehicles that combine advanced technology, Scandinavian minimalism, and high-performance engineering. The brand represents a forward-thinking approach to luxury mobility, balancing precision, style, and environmental responsibility.

I focused on reimagining Polestar’s digital presence through UI/UX design and art direction. My work involved crafting a sleek, user-centered interface that embodies the brand’s modernity and sophistication. By prioritizing intuitive navigation, striking visuals, and a seamless digital experience, the design concept showcases Polestar’s dedication to innovation and refined performance at every touchpoint. The art direction further amplifies the brand identity through high-end aesthetics and immersive storytelling, designed to engage and inspire a discerning, forward-looking audience.