Branding baked to perfection just like the goods.

Client

SOL Bakery

year

2024

role

Identity Design, Art Direction

Project Description

SOL is a contemporary bakery rooted in artisanal tradition, offering thoughtfully crafted baked goods made with simple, quality ingredients. Inspired by the warmth of the sun and the comfort of freshly baked bread, SOL brings a modern yet nostalgic take on the neighbourhood bakery. With a focus on honest flavors, natural textures, and a welcoming atmosphere, SOL caters to a community that values both craftsmanship and connection.


I developed the visual identity for SOL through branding, menu design, and art direction. The creative approach centered around translating the sensory experience of the bakery—warmth, texture, and care—into a cohesive brand language. Earthy tones, soft typography, and sun-kissed graphic elements reflect the organic and inviting nature of the space. From the logo to the printed menus, every detail was designed to express the bakery's ethos of simplicity, warmth, and everyday joy.

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Mon to Thu: 09:00 – 17:00

Friday: 09:00 – 12:00, 14:00 – 17:00

Sat & Sun: Unavailable

© Bilal Malik 2025

London, UK

12:42:23 PM

Mon to Thu: 09:00 – 17:00

Friday: 09:00 – 12:00, 14:00 – 17:00

Sat & Sun: Unavailable

© Bilal Malik 2025

Mon to Thu: 09:00 – 17:00

Friday: 09:00 – 12:00, 14:00 – 17:00

Sat & Sun: Unavailable

© Bilal Malik 2025