Azo Coffee is an emerging specialty coffee brand based in Egypt, dedicated to redefining the local coffee culture through quality, authenticity, and design-driven storytelling. Rooted in a passion for craft, Azo Coffee offers more than just a beverage—it represents a lifestyle of refinement, community, and contemporary Egyptian creativity. With its focus on premium sourcing and modern presentation, the brand appeals to a new generation of coffee enthusiasts seeking both substance and style in their daily ritual.

I developed Azo Coffee’s brand identity, art direction, and packaging design to establish a distinct and elevated presence in the market. The visual identity combines modern minimalism with warm, earthy undertones, reflecting both the sophistication of specialty coffee and the cultural richness of Egypt. Through carefully curated typography, refined logo work, and versatile brand assets, the identity was designed to feel timeless yet fresh. The packaging design emphasizes simplicity and tactility, with a focus on premium finishes that enhance the consumer experience while reinforcing the brand’s positioning. Art direction across visual touchpoints ties everything together, creating a cohesive narrative that communicates Azo Coffee’s dedication to quality and its vision of modern coffee culture in Egypt.